SKECHERS Announces Endorsement Deal with Former NYC Marathon Winner and Olympic Medalist
This is not a new announcement, but one which was issued in a press release on August 3. I’m still baffled that Meb has signed with SKECHERS, and find it very hard to believe they will be able to gain much credibility among serious runners. I for one have always viewed them as a casual shoe company and completely dismiss their claims regarding the fitness benefits of the “Shape Ups” product line. Per the press release, Meb will be running in SKECHERS for the 2011 ING New York City Marathon.
Apparently they have a number of new running products in the pipeline for future release (Holiday 2011). Right now their web site only lists one “real” running shoe, the S R R ProSpeed. These shoes are marketed to be “Super light weight” and equipped with “Smart Shoe™ Mid-Foot Strike design” technology. For one thing, I do not consider 10 oz to 15 oz (range per size) to be “Super light weight,” so I would hate to see a shoe that was normal weight.
It will be interesting to see what they come out with later this year. Anybody out there think they have a chance of succeeding among serious runners?